Message Building and Content Marketing

Consistently meeting enrollment goals requires dynamic and sustained story-telling — stories about the success of your graduates and how you provide valuable career preparation and life-changing learning opportunities.  Meeting students where they are and engaging them in exciting and interactive ways is essential to a successful enrollment management system.

Our experienced team focuses on messaging strategy, content creation and editing, and utilizing engagement tracking tools to evaluate the effectiveness of communication strategies - focusing on student goals, motivations and decisions.

We facilitate campus-wide dialogues with key stakeholders to develop effective and targeted messaging and get through the noise to communicate with students in targeted ways that drive action. We optimize your message by leveraging research, and applying insight and industry knowledge of the latest in digital publishing to build effective communication campaigns and platforms.

The deliverables are customized for each situation, and could include:

• Content creation and editing: web, print, digital
• Communication Flows:  digital, web and social media platforms
• Website content and mapping:  assure valuable information is quickly accessible on your site with accurate SEO, key messages are clear and integrated with a comprehensive communication plan to bring the visitor back on a regular basis for a personal experience
• Social Media:  comprehensive and integrated plans with organized campaigns and valuable management tools
• Electronic communication: dynamic and targeted, maximized by integration with other platforms
• Analytics:  tools to target, monitor and evaluate with adjustment flexibility